Complete Guide to On-Page SEO For Your Website And build the perfectly optimized page
The On-page search engine optimization (SEO) process
includes the methods you apply to website pages and files to make them search engine
optimized and apply to help search crawlers index them more efficiently.
On-page search engine optimization (SEO) techniques are
applied to the code in web pages, filenames, and content. To apply On-page
optimization, you need to have a basic understanding of HTML (Hypertext Markup Language).
Important HTML Elements
Content
Title
- titles should be between 40 to 65 characters
- Use your most keyword or keyword phrase in title if as possible
as
- Be creative, Unique Title for each page
Title :is the most important meta tag
and appears at the top of your web page code. Search crawlers index the Title
meta tag and display it in the search results. The title should be less than 40-65
characters; otherwise Google will omit the extra characters from the search
results.
<title>
your page title</title>
Meta Description :
Description is
another meta tag that you add at the top of the web page. The Description meta
tag provides a brief summary of the webpage and its content. Search crawlers
use this tag to get information about the page content and display it in the
search results. The character limit for the site description is 155-160
characters.
<meta name=”description” content=”about
your page information between 155-160 character “>
Keyword Meta Tag:
The
Keyword meta tag includes individual keywords separated by commas. Similar to
the description and title tags, the search engine crawlers use the Keyword meta
tag information to index the website and display it in the search results. Limit
your number of keywords to around 2 to 5 percent of your content.
<meta
name=”keyword” content=”keyword1,key2,key3….keyN>
Optimized URL –url should be Static and relevant to your page and keywords
Optimized URL –url should be Static and relevant to your page and keywords
For e.g
Headings – Make proper headings for your page content and are in
place, h1, h2, h3, etc.
<h1>your page
heading</h1>
<h2>heading</h2>
Image Tags –
Use proper Alt tags on all images, and always use images in
your content! images should be optimized
for the search engines. While the search engine crawlers do not see the images,
they can crawl the image tag (<img>) in the HTML code.
<img src=”” alt=”keyword” title=”keyword”></img>
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