Future of Google Search and SEO with respect to Social Media

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What do you think about the future of SEO? Do you think that it will remain in the same shape. Like getting links through directory submission, bookmarking, classifieds etc (which is a common routine in many of the SEO companies in India). Or, it will evolve into some kind of bigger and better form with much advanced techniques followed.

Most of the SEO experts claim that current form of SEO is soon going to become obsolete. Now the new focus will be more on the social media sharing and marketing. Soon we will find our information on search engines completely through the social networking paradigm i.e. Facebook, Twitter, Instagram, Linkedin and GooglePlus. It will be one of the major ways for promoting your brand online and in addition, you will also gets benefits of the exposure on the social networking sites.

This will help you to connect with potential clients and customers online. Therefore, with boosting your social presence (and making your posts viral) you will also be able to perform branding on Google. Simultaneously you will ride higher through the Google search engine results page. The more your content shared on social media, the more will be your presence increase on Google results. This will be through various viral blog posts and pictures, social profile pages, viral videos and all forms of other media on Social networks.

So now we will focus on some of the points going to be significant in the coming time period:

• Link Building ? No

Social Shares  ? Yes :-  

What do you do today to gain links ? You follow various kinds of off page Techniques. It is all going to be changed in the near future. Now, what we today consider as getting links through the content (blog, article, press releases etc) will be diverted towards the social media. All posts consisting of original content will be shared across throughout the social sphere. This will result in more and more shares and eventually getting links. Search engines like Google will map your level of popularity on these factors, finally resulting in top positions for various Keyword phrases.

For example Neil Patel of Quicksprout said “Moz started to rank on Google for 'Beginner’s Guide' after Smashing Magazine tweeted out the guide. Shrushti moved from page 400 to page 1 of Google due to social media.”

• Graph Search Indicates towards the Shifting of Search Algorithms :-

When Google released its Graph Search Algo, future of Google Search and algorithm in 2013, it tried to remove the distinction between the rules of social media search and the traditional search engine optimization. It promoted a new kind of fresh search tactic : The Social Searching. This actually indicates towards a future when your Brand's social media status will deeply effect your Search Rankings.

• Social Media as an Additional Parameter to SEO rule :

Today SEO can almost be performed by anyone who has a basic knowledge of it. Like adding keywords to the content, giving structure to the title, increasing speed of the site and site visibility. It is assumed by many SEO Gurus, that social media will act as an additional parameter to all these on-page factors. This will facilitate Google with more judgment criteria to rank a particular website.

• The Power of Google Plus :-

Unveiling of Google plus was actually a hint on social front by Google as they they felt the urge to control the content via a social platform

Again we will quote Neil Patel from Quicksprout: “One site received 100 Google Plus followers to a GooglePlus business page and their rankings went up by 14.63 % in the search engine.”


Conclusion : So we will advise you to invest your precious time, a little more into the social media marketing as it is going to become essential in a couple of years. The only problem is Google's uncertainty on a 3rd party vendor like Facebook and Twitter. They currently do not give complete access of their database to Google. So google relies more on its own social network : Google +.If this major problem is solved in the near future, then it may iron-soul change our current perspective of online marketing.

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